An instrumented activation funnel with named drop-off points
Product Pod
A prioritised roadmap tied to funnel metrics.
A roadmap that is not tied to a number is a wish list. The Product Pod brings a senior operator who has shipped, plus the analysis to know which step of the funnel is actually costing you — and the discipline to keep the roadmap pointed at it.
Human layer
- Product lead — fractional
- Product analyst — dedicated to you
AI layer
- Funnel monitor — flags step-level drop-offs daily
- Research synthesiser — clusters feedback into themes
- Experiment reader — summarises results in plain language
The AI layer does not replace the human layer. It removes the work that never deserved a human in the first place, so senior time goes to decisions.
What we get hired for
The problems this pod solves.
If one of these is live in your business today, this pod is scoped for it. If none of them are, tell us the problem in your words — we will say honestly whether a pod fits.
- 01Signups do not convert into active use
- 02The roadmap is a list of requests, not a set of bets
- 03Engineering ships steadily but the metrics do not move
- 04No one is accountable for prioritisation between functions
First 90 days
What lands, and when.
01
02
A prioritised roadmap with the metric each item is meant to move
03
A working intake and prioritisation process
04
A monthly product review that ends in decisions
Contracted first outcome
A prioritised roadmap tied to funnel metrics. It is written into the engagement, reviewed weekly and reported on monthly.
How it starts
Four steps. No hiring cycle.
Step 1
Start with a problem
Not a job description. We scope the business problem and the outcome that proves it solved.
Step 2
Get matched
A named lead and a team shaped to that problem — not a CV pile to filter.
Step 3
Execute from day one
The pod arrives pre-formed with playbooks. Ramp is days, not months.
Step 4
Track weekly
A weekly review, a monthly outcome report, a quarterly re-baseline.
Other pods
Often run alongside this one.
Pod
Data & Analytics
Reporting, dashboards, KPI architecture and the data underneath them.
First outcomeOne trusted founder dashboard within 30 days
PodFinance Operations
Reconciliation, MIS, revenue and cash reporting.
First outcomeMonthly close moved from weeks to days
PodBusiness Operations
SOPs, operating rhythm, performance tracking.
First outcomeA weekly review cadence that actually runs
Get started
Start with one problem. Not a hiring plan.
A short sprint tells you more about the work than three rounds of interviews.